Patrick Ta

Yeah.

I reached out to her to see if this is something that she would be interested in because she's brought it up like many times during our glam sessions.

And at first they were like, no, we're like, we don't want to do this.

It was like a year later.

So I had like a bunch of options.

I had a few incubator companies.

I had like a few other clients as well.

But I was really impressed by how Alvo was able to exit his company within like three years.

And I was like, let's try this.

And one, like, I just like, I really just connected with Rima, my co-founder.

I went with what was comfortable and we did it that way.

I see all these brands now launching so big and all these categories and like in such a big way.

Like I launched with like three products.

This brand was always meant to be launched just like D to C. I launched with a body oil, a lip shine, a highlighting mist, and then like a fan.

I know, honestly.

It did.

I, during that time, like during the development process, like Rima and I had no idea what we were doing.

We were like six months in and we weren't really moving anywhere.

We like looked online where to make product.

And like, this is like, I feel like what so many people go through when they're trying to start their own brand.