Patrick Wood
👤 PersonPodcast Appearances
Football fans looking to splurge after they gorged on Thanksgiving dinner will be invited to do so from the comfort of their couch as part of a deal struck between NBC, Universal and Walmart. Ads for the retail giant will appear during commercial breaks in football games and, for the first time, include a QR code and text-to-buy options for people to shop online while they watch.
A spokesperson for NBCUniversal billed it as the next era of advertising, while Walmart said it was capitalising on research that showed 86% of its customers watch professional football. A record more than 34 million people watched football on Thanksgiving last year.
And the National Retail Federation is predicting record sales this holiday season, with people forecast to spend up to nearly $1 trillion. Patrick Wood, NPR News.