Patti Johnson

She knew who she was making work for and why, but her website was a two out of eight.

Her email was a zero out of eight.

The assessment said, fix your website first, then build your email list, then focus on applications.

Don't worry about Instagram or gallery outreach yet.

Those come later, right?

So having that prioritized roadmap,

took her from, I have 30 things to do and I'm doing none of them or I'm doing all of them badly, to I have three things to do this quarter and I'm actually making progress.

So within a day, she had a plan.

Within six months, she had a professional website, a small email list, and had submitted a couple of applications.

So the difference here is that rather than doing a mediocre job at everything, she could focus on doing an outstanding job on the few things that really mattered for her.

And that is the thing that makes you stand apart from other artists.

So everyone's path will be different.

And that's as it should be.

What artists don't need are courses and tools that assume that you're one monolith

because they have to be personalized to your work.

You're making one of a kind art, not software that caters to a common user, right?

So we need these things to be really bespoke.

They have to be catered and tailored specifically to the artist's practice.

And this is why I created the Network Navigator, a brand new assessment,

and skills benchmark tests for artists.