Paul Alex

And if you're alone in rough waters, you're going down.

Let's break down how to attract true believers without overpaying for talent.

First, understand that skills can be taught, but loyalty has to be earned.

Too many people think hiring the most expensive resume guarantees success.

It doesn't.

If you're bringing on people who don't believe in your vision, you are just renting their time.

Whether it's an assistant, a co-founder, or a sales rep, culture only works if there is shared belief.

If they don't care about the mission, you kill the morale.

Second, protect the ship at all costs.

People don't thrive in a toxic environment, they thrive where they feel secure and valued.

So instead of just managing numbers, manage the energy in the room.

Make it clear that bad attitudes get thrown overboard, no matter how much money they bring in.

Lastly, lead from the front lines.

When your crew sees you taking the hardest hits and sweeping the floors right next to them, they will follow you anywhere.

Shared struggles, clear communication, and mutual respect create an unstoppable alliance.

When you protect them, they protect the business.

Bottom line, you can't conquer massive goals with a fractured team.

Find your core crew, cast the vision, and let the loyalty build the empire.

Because when you do, you'll sail further than ever.

Thanks for tuning in to the Level Up podcast.