Paul Alex

I mean, that's a good way to go ahead and actually hyper-focus on a specific avatar.

Same thing with me, man.

I was trying to attract, or I'm still currently attracting clients that have very similar backgrounds as me.

You know, I'm 37, about to be 38 in January.

At the end of the day, I came into the digital marketing world a little bit over five years ago now.

And I, me, myself, I've always had a dream of being a highly successful entrepreneur, even when I was in law enforcement.

And I think people overcomplicate business.

They overcomplicate business, brother.

And business is not meant to be complicated, especially when you start seeing these bigger companies.

They scale because of simplicity, right?

So the fact that you went to target boomers, especially when they're not educated on AI and technology, I mean, that's the way to do it, dude.

So how are you obtaining your clients right now?

Is it solely through referrals?

Are you using social media?

I took a deep dive on your Instagram story.

I know that you're also helping first responders start their own side hustles as well, which is great, dude, because I think that we need more leaders in the online space to give direction to people that just don't know, right?

So what would you say, how are you getting your clients right now?

Yeah.

So you're taking it back old school, dude.

There's nothing wrong with that.