Paul Alex

I love that.

The fact that you analyze, you're like, hey, you know what?

I need to have a proven concept.

I need to go ahead and validate it, which I'm a big believer in, man.

I've done three different offers in the past six years in the online space.

And people always ask like, well, if you have massive success, and I'm going to ask you the same thing.

If you have massive success in an industry and you're making a lot of money like you did, dude, why teach it?

Yeah, no, absolutely, man.

So you went from dropshipping, you sold a successful brand, and you reinvested all your earnings back into launching this great platform.

And when was that aha moment when you knew this was going to be big?

When you started going ahead and actually teaching that community of 4,000 people, you were like, dude, this is going to be what takes me to the moon.

What a wipe you out, man.

And it happens to so many entrepreneurs.

I mean, I think it was the same story with me on Stripe back in the middle of 2023.

They locked up about 700K of my funds with one of my ventures.

So it's a story that happens to everybody, guys, that if you guys are listening and watching this right now.

I mean, what Tan is going through is exactly what I went through with literally thousands, if not hundreds of thousands of other entrepreneurs in the online space went through as well.

So that's crazy to hear.

That's crazy to hear.

So when that happened, what was the next move for you guys, which is very critical at the store?