Paul Alex

And I feel like everybody needs to work on their limiting beliefs before getting into entrepreneurship.

So you guys are going to love this episode.

Now, for over 35 years, Shelly has actually helped people rewrite the thoughts that

quietly run their lives, guys, okay?

We're diving into how their beliefs shape your success, your happiness, and what it really takes to make lasting change.

Shelly, welcome to Level Up.

Absolutely.

So Shelly, before you built the Institute, what was your own life like?

What was the first thing that actually made you curious about how our beliefs shape everything?

Wow, that's amazing.

And you've been able to build a massive company from this.

How long did it actually take you to get it from ground up?

Like from the first time you went ahead and you were like, hey, I want to start a company that's going to help people change their lives to actually obtaining your first client.

No, absolutely.

And, you know, it should never be processed in the very beginning that entrepreneurship is going to be easy.

But at the end of the day, you guys went through your seasons, you know, and I always tell people, you know, in life, there's always seasons.

But the one thing you got to remember is that it could, number one, it could always be worse.

Number two, it will pass.

Number three, entrepreneurship, when it's good, it's great.

When it's bad, it's horrible.