Paul Alex

But in your case, man, I mean, I think it's phenomenal that you were able to go ahead and pivot like that because a lot of people do not pivot from what I've seen.

They don't just pivot into the online world just like that.

Typically, they already were doing coaching as a fitness coach.

And then they end up taking their tangible business into the online world.

But you went directly online, which is fire.

Right?

Yeah.

What would you say is the couple of needle movers, Ted, that took you from those 20, 30K months to 100K month in the fitness coaching?

No, for sure, man, for sure.

So what would you say?

If somebody right now in 2025, because the markets have changed, right?

So based on your experience of what you're going through right now in your business, right?

And what you know works and doesn't work right now for you guys.

Let's say there was like a beginner fitness coach and they're doing well in person and they're trying to pivot to the online world.

What would be a couple of first steps, like beginner steps that you would give them advice to actually start their online coaching?

No, it's huge, man, and I loved everything that you said.

I resonate with that.

It's a longevity play, and I always tell people it's just like you can never lose money by investing in yourself because at the end of the day, from everyone that I've invested in, from mentors to conferences to courses to books, I take a piece of every little aspect of what I've learned throughout the years, and, dude, I make it my own.

And I always tell people this.

I didn't reinvent the wheel.