Paul Alex

I love that.

I love that.

And something interesting about your journey.

So why did you decide to start four different companies in the same industry?

And how was each one of those companies different?

So your secret to success on obtaining the best talent in pest elimination was building that culture.

That's what I'm getting from this, man.

I mean, you're really good at being a visionary, obviously.

And it seems like you're going ahead and you're building that phenomenal culture where people want to work for you.

I love that.

I love that.

And it seems like culture is one of the pillars that makes your company stand out.

Pest control is a very old industry.

Everyone knows that with over 20,000 competitors just in the U.S., right?

So what would you say would be your other pillars when it comes to having a competitive advantage that made your company stand out?

I love that.

I love that.

And then it contributes back to the culture and being able to go ahead and push your teammates and your employees up on to present them as, hey, you guys are the bread and butter of the company.

You guys deserve this.

It's almost like an attaboy.