Paul Frazee

They would take them through the install flow and then get you into a bi-directional follow relationship with whoever it was that invited you. And that would help seed the network. And then we were like, OK, well, let's go ahead and add in suggested follows and some suggested feeds and things like that so that you can actually hydrate in the experience.

They would take them through the install flow and then get you into a bi-directional follow relationship with whoever it was that invited you. And that would help seed the network. And then we were like, OK, well, let's go ahead and add in suggested follows and some suggested feeds and things like that so that you can actually hydrate in the experience.

Well, we launched this thing and we also included the ability to just like follow all of them from within the application. So it would work also if you were an existing user, but that was just kind of like, yeah, just in case kind of thing. We launched starter packs and people were like, oh yeah, that's really cool. But like, they just didn't get used.

Well, we launched this thing and we also included the ability to just like follow all of them from within the application. So it would work also if you were an existing user, but that was just kind of like, yeah, just in case kind of thing. We launched starter packs and people were like, oh yeah, that's really cool. But like, they just didn't get used.

So we ended up spending like two months going like, ah, there was so much promise with starter packs, but that really didn't land with folks. And then the big influx came in November and man, did they pop off. They ended up becoming the absolute most potent mechanism for getting people onboarded into the application. And again, rarely through the install flow.

So we ended up spending like two months going like, ah, there was so much promise with starter packs, but that really didn't land with folks. And then the big influx came in November and man, did they pop off. They ended up becoming the absolute most potent mechanism for getting people onboarded into the application. And again, rarely through the install flow.

it's very rare that people were using like clicking into them and then like kind of having the app and we would use an app clip to like do the install flow and then get you creating your account stuff like that that was very really it was almost always people just sharing them in uh in feeds or like installing the app first and like you know messaging each other with these things or however it was they were doing it and that ended up helping the social graphs and all the clusters form really rapidly and get people's following feeds into an interesting place

it's very rare that people were using like clicking into them and then like kind of having the app and we would use an app clip to like do the install flow and then get you creating your account stuff like that that was very really it was almost always people just sharing them in uh in feeds or like installing the app first and like you know messaging each other with these things or however it was they were doing it and that ended up helping the social graphs and all the clusters form really rapidly and get people's following feeds into an interesting place

They ended up being really strong proxies to topic interest, which is an area that I think we're still pretty weak on, is giving new users a fast access to a topic. So you would find like a journalism starter pack or an art starter pack, and that would... Boom, now your following feed has given you some great stuff on that front. So...

They ended up being really strong proxies to topic interest, which is an area that I think we're still pretty weak on, is giving new users a fast access to a topic. So you would find like a journalism starter pack or an art starter pack, and that would... Boom, now your following feed has given you some great stuff on that front. So...

Yeah, it was not a linear, like a A to B thing with starter packs. The core idea, I think maybe there was, but in terms of like how it got used and what we thought we were going to be pulling off of it, it had some twists and turns.

Yeah, it was not a linear, like a A to B thing with starter packs. The core idea, I think maybe there was, but in terms of like how it got used and what we thought we were going to be pulling off of it, it had some twists and turns.

Oh, really happy to hear it. Yeah.

Oh, really happy to hear it. Yeah.

Well, thanks. I mean, I got to be honest, that level of supportiveness that you're showing here really does help at any given moment. It's been really nice to see people get that level of interest in it, too. So the feeling is very much mutual. When it gets tough, the folks that are there and like, yes, let's keep moving, that kind of buoys us up for those tough points, too.

Well, thanks. I mean, I got to be honest, that level of supportiveness that you're showing here really does help at any given moment. It's been really nice to see people get that level of interest in it, too. So the feeling is very much mutual. When it gets tough, the folks that are there and like, yes, let's keep moving, that kind of buoys us up for those tough points, too.