Paul Hawken

They weren't part of the decision-making process. And so they will reach towards the resources that are available to them and educate themselves and do whatever they can to make a better life. Okay, let's step back from that for a minute. Is there then the question back to you, can we provide human needs? Human wants, we'll put that aside for a minute. Okay. Desires, that's different.

They weren't part of the decision-making process. And so they will reach towards the resources that are available to them and educate themselves and do whatever they can to make a better life. Okay, let's step back from that for a minute. Is there then the question back to you, can we provide human needs? Human wants, we'll put that aside for a minute. Okay. Desires, that's different.

But human needs, true human needs, including security, joy, culture, music, you know, I mean, I consider those things. needs as well and so forth. Can we do that in such a way that we create more life as we do it instead of less? That's really what it comes down to, Drew. And so we have to be educated that we're just trashing this place for our needs and wants, okay? Let's not go after that.

But human needs, true human needs, including security, joy, culture, music, you know, I mean, I consider those things. needs as well and so forth. Can we do that in such a way that we create more life as we do it instead of less? That's really what it comes down to, Drew. And so we have to be educated that we're just trashing this place for our needs and wants, okay? Let's not go after that.

But human needs, true human needs, including security, joy, culture, music, you know, I mean, I consider those things. needs as well and so forth. Can we do that in such a way that we create more life as we do it instead of less? That's really what it comes down to, Drew. And so we have to be educated that we're just trashing this place for our needs and wants, okay? Let's not go after that.

Let's go after how do we get there? And is there a way that we can flip that? And I say, yeah, there is. Absolutely. But you have to want to do it. Right? And you have to have education and knowledge and ways of doing it. And so there's a company in Northern California called Oath and it invented a biostimulant, which is over 114 different microbes. Healthy soil is a biome. We have a biome in us.

Let's go after how do we get there? And is there a way that we can flip that? And I say, yeah, there is. Absolutely. But you have to want to do it. Right? And you have to have education and knowledge and ways of doing it. And so there's a company in Northern California called Oath and it invented a biostimulant, which is over 114 different microbes. Healthy soil is a biome. We have a biome in us.

Let's go after how do we get there? And is there a way that we can flip that? And I say, yeah, there is. Absolutely. But you have to want to do it. Right? And you have to have education and knowledge and ways of doing it. And so there's a company in Northern California called Oath and it invented a biostimulant, which is over 114 different microbes. Healthy soil is a biome. We have a biome in us.

No chemical fertilizers. Okay. In other words, it's going with what soil wants to be instead of trying to trash it and top dress it with chemicals that were embedded by the Germans to make better bombs and better poison gases, right? So we think, I think, everybody thinks healthy, available, affordable food is a basic human right.

No chemical fertilizers. Okay. In other words, it's going with what soil wants to be instead of trying to trash it and top dress it with chemicals that were embedded by the Germans to make better bombs and better poison gases, right? So we think, I think, everybody thinks healthy, available, affordable food is a basic human right.

No chemical fertilizers. Okay. In other words, it's going with what soil wants to be instead of trying to trash it and top dress it with chemicals that were embedded by the Germans to make better bombs and better poison gases, right? So we think, I think, everybody thinks healthy, available, affordable food is a basic human right.

And so it's not about saying, oh, well, chemical farmers and this and that makes them wrong. No, it's about, look at this. Look what's being discovered. Look what's being invented. Look what's being practiced. Look what's being implemented around the world. And what I would say to a larger level, I mean, I think most people don't feel like they have control. They don't have a say.

And so it's not about saying, oh, well, chemical farmers and this and that makes them wrong. No, it's about, look at this. Look what's being discovered. Look what's being invented. Look what's being practiced. Look what's being implemented around the world. And what I would say to a larger level, I mean, I think most people don't feel like they have control. They don't have a say.

And so it's not about saying, oh, well, chemical farmers and this and that makes them wrong. No, it's about, look at this. Look what's being discovered. Look what's being invented. Look what's being practiced. Look what's being implemented around the world. And what I would say to a larger level, I mean, I think most people don't feel like they have control. They don't have a say.

They don't have a voice and so forth. But underneath all that, I said there's not top-down solutions, but there is a different solution, which is there are – There's thousands and thousands and thousands of communities in the world that are living differently, that are growing their food differently, that are relating to each other differently. We don't hear about them.

They don't have a voice and so forth. But underneath all that, I said there's not top-down solutions, but there is a different solution, which is there are – There's thousands and thousands and thousands of communities in the world that are living differently, that are growing their food differently, that are relating to each other differently. We don't hear about them.

They don't have a voice and so forth. But underneath all that, I said there's not top-down solutions, but there is a different solution, which is there are – There's thousands and thousands and thousands of communities in the world that are living differently, that are growing their food differently, that are relating to each other differently. We don't hear about them.

They don't light up our amygdala like the New York Times, the Washington Post, and social media do. They're small.

They don't light up our amygdala like the New York Times, the Washington Post, and social media do. They're small.

They don't light up our amygdala like the New York Times, the Washington Post, and social media do. They're small.