Paul Lappas

The company got acquired.

Who'd you sell to?

In 2011 by Datapipe, a big data center cloud provider.

We had the opportunity to blow it up to be much, much bigger if we had taken on a lot more capital.

It's very expensive to build cloud services online.

But we were really, really happy with the outcome.

That's great.

So I spent a couple of years consulting with a few companies to help them bring their products to market.

You know, I had focused on technology at GoGrid and I really wanted to spread my wings and learn more about other sides of the business, marketing and sales.

And so, you know, I sort of was helping some other

other startups.

I landed in 2013 in how I got the idea for Intermix at a company called Criticism.

Criticism.

It was later renamed to Aptelligent.

Much better name.

It was a crash reporting tool for companies developing mobile apps.

And it was a super, super big platform.

We had a little library that ran on over 1 billion devices across Apple and Android.

And what was really interesting about the company is that we were sitting on a ton of data.

For example, we could tell you for Android how many activations were done on the AT&T network in Los Angeles in January because of the data that we had.