Paul Osborne

So there was a kind of interim agency.

So from an agency and a PR and a marketing perspective, that was in place.

And then the psychologists that had been instrumental in their assessments prior to going into the house were, that was the first person they met when they came out of the house.

And then that aftercare continued throughout after that.

And I think it's got even more and more robust as the years have gone on.

We're in a kind of a post-Big Brother world to a certain extent.

Whether you're an influencer or not or a commentator or journalists, you know, you utilise social media to put their viewpoint out there and in response get either judged positively or negatively.

Nowadays, people often thrive on the negativity that becomes their MO is to stir things up.

because it gets them more followers and it gets them more traction.

And so I think it is, yeah, it's like a sort of post Big Brother world.

I think, unfortunately, you can't get a proper answer to that question because you would need to ask Jade.

I think what definitely happened is...

She went through several redemption arcs before her untimely death, but she sort of started off as the girl that everyone laughed at and mocked and ended up as the girl that everyone, most people, grieved.

And I think that trajectory is pretty powerful.

Yes, and... But then she also, you know, she exploited that for her own...

Gain, like you said, you know, that was obviously her main objective in those sort of last months was to make sure that her kids were well set up.

But, you know, she launched a business, she launched her perfume, she wrote biographies and she had her show on living and she made the most of her opportunities right up until the very end, I think.

Is she the savviest Big Brother contestant of all time?

Possibly.

Possibly.