Paul Osborne

So that's the first thing.

And then you're kind of looking for, you want a few big household or recognisable name stars in there.

So you've got Jermaine Jackson.

You know, we liked to have those kind of like throwback pop culture cast members as well.

Again, you're just you're throwing the rope out and hoping someone's going to grab it.

And then the inclusion of Jade.

Jade was a huge star.

You know, she was the biggest reality TV star that had ever been and probably has ever been in this country.

And the previous year we had had Chantelle Houghton go in, pretend to be a celebrity.

We'd started rolling with the idea that it's kind of interesting to play around with what the concept of celebrity actually is.

You know, in that series, could she convince celebrities that she was in fact a celebrity?

And so similarly in Jade's year,

We thought bringing in someone that Big Brother had turned into a celebrity would be fascinating and interesting.

By the same turn, we thought it would be interesting with Shilpa because Shilpa was a huge Bollywood star.

The biggest film industry in the world

and yet unknown outside of India or the Indian diaspora.

And so that was another sort of like, I guess, meta comment on celebrity.

It was definitely part of what we thought would be interesting.

All those things combined was how we were putting the cast together.

It's like upstairs, downstairs, right?