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Penn Cole

👤 Person
174 total appearances

Appearances Over Time

Podcast Appearances

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

Girl, how much time did this take? So much time.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

Girl, how much time did this take? So much time.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I started to see my book growing in sales without a viral moment at a very steady, regular pace.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I started to see my book growing in sales without a viral moment at a very steady, regular pace.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I started to see my book growing in sales without a viral moment at a very steady, regular pace.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

And it was just by talking to people, replying to comments when people said, oh, I'm interested in that book, or asking questions about it, looking at videos that people who had read my book, if they made a video about it, thanking them and talking to them in DMs about what they liked or what their theories were, really engaging with them The first month, I sold maybe 100 copies.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

And it was just by talking to people, replying to comments when people said, oh, I'm interested in that book, or asking questions about it, looking at videos that people who had read my book, if they made a video about it, thanking them and talking to them in DMs about what they liked or what their theories were, really engaging with them The first month, I sold maybe 100 copies.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

And it was just by talking to people, replying to comments when people said, oh, I'm interested in that book, or asking questions about it, looking at videos that people who had read my book, if they made a video about it, thanking them and talking to them in DMs about what they liked or what their theories were, really engaging with them The first month, I sold maybe 100 copies.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I can't remember exactly. And it was like $1,000, and I was stoked. I was so excited. I thought I had just had the greatest, you know, debut release of all time, making that $1,000. Of course, it cost me way more than that to put out the book, so I was still deeply in the red. And then the next month, it like...

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I can't remember exactly. And it was like $1,000, and I was stoked. I was so excited. I thought I had just had the greatest, you know, debut release of all time, making that $1,000. Of course, it cost me way more than that to put out the book, so I was still deeply in the red. And then the next month, it like...

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I can't remember exactly. And it was like $1,000, and I was stoked. I was so excited. I thought I had just had the greatest, you know, debut release of all time, making that $1,000. Of course, it cost me way more than that to put out the book, so I was still deeply in the red. And then the next month, it like...

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

quadrupled and then the next month it like added a digit wow and it it grew and grew i think um by the end of the first year i think we'd sold like 300 000 copies of the books those numbers were just kind of mind-boggling

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

quadrupled and then the next month it like added a digit wow and it it grew and grew i think um by the end of the first year i think we'd sold like 300 000 copies of the books those numbers were just kind of mind-boggling

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

quadrupled and then the next month it like added a digit wow and it it grew and grew i think um by the end of the first year i think we'd sold like 300 000 copies of the books those numbers were just kind of mind-boggling

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

There's still a huge segment of the market that doesn't read e-book at all. So I knew that I had the potential to really grow my reader base in a significant way if I could get into those bookstores. But that door was pretty much shut to me, other than a handful of bookstores that had stopped my books.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

There's still a huge segment of the market that doesn't read e-book at all. So I knew that I had the potential to really grow my reader base in a significant way if I could get into those bookstores. But that door was pretty much shut to me, other than a handful of bookstores that had stopped my books.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

There's still a huge segment of the market that doesn't read e-book at all. So I knew that I had the potential to really grow my reader base in a significant way if I could get into those bookstores. But that door was pretty much shut to me, other than a handful of bookstores that had stopped my books.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I think by the end of the year, we're going to hit a million copies sold in about a year and a half of the books being on the market, which is unheard of. I mean, even the average traditionally published book is only selling maybe five figures if they're lucky, right? It's just, it's crazy to think about.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I think by the end of the year, we're going to hit a million copies sold in about a year and a half of the books being on the market, which is unheard of. I mean, even the average traditionally published book is only selling maybe five figures if they're lucky, right? It's just, it's crazy to think about.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I think by the end of the year, we're going to hit a million copies sold in about a year and a half of the books being on the market, which is unheard of. I mean, even the average traditionally published book is only selling maybe five figures if they're lucky, right? It's just, it's crazy to think about.