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Penn Cole

👤 Person
174 total appearances

Appearances Over Time

Podcast Appearances

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I was made of swinging fists and rash words, my edges too jagged and my temper too hot. Nothing about me was delicate. Sometimes I wondered whether Henry's taste had changed or whether he thought he saw something different in me, the nurturing healer who stepped up to care for her family in her mother's absence. But I didn't choose to be a healer, nor did I choose to take my mother's role.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I was made of swinging fists and rash words, my edges too jagged and my temper too hot. Nothing about me was delicate. Sometimes I wondered whether Henry's taste had changed or whether he thought he saw something different in me, the nurturing healer who stepped up to care for her family in her mother's absence. But I didn't choose to be a healer, nor did I choose to take my mother's role.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I was never afraid of the business aspect of being an author. The idea of marketing my book, of handling all of the financial details, the legal details, figuring out what the cover would be, all of that stuff excited me. So I knew pretty early on that I wanted to self-publish because, frankly, if you're going to do all of that work yourself...

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I was never afraid of the business aspect of being an author. The idea of marketing my book, of handling all of the financial details, the legal details, figuring out what the cover would be, all of that stuff excited me. So I knew pretty early on that I wanted to self-publish because, frankly, if you're going to do all of that work yourself...

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I was never afraid of the business aspect of being an author. The idea of marketing my book, of handling all of the financial details, the legal details, figuring out what the cover would be, all of that stuff excited me. So I knew pretty early on that I wanted to self-publish because, frankly, if you're going to do all of that work yourself...

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

you want to keep the money because when you traditionally publish, you end up giving away quite a bit of your money. And so I thought, well, if I'm willing to do the work, I might as well, you know, reap the benefits of it.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

you want to keep the money because when you traditionally publish, you end up giving away quite a bit of your money. And so I thought, well, if I'm willing to do the work, I might as well, you know, reap the benefits of it.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

you want to keep the money because when you traditionally publish, you end up giving away quite a bit of your money. And so I thought, well, if I'm willing to do the work, I might as well, you know, reap the benefits of it.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

You have to be where the readers are and find ways for them to see you and to know that you even exist because you're not going to have the big promotions that these huge publishing houses get. Your books aren't going to be on the shelves at Barnes & Noble. You're not going to be listed as a hot book to read in Vogue magazine or something.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

You have to be where the readers are and find ways for them to see you and to know that you even exist because you're not going to have the big promotions that these huge publishing houses get. Your books aren't going to be on the shelves at Barnes & Noble. You're not going to be listed as a hot book to read in Vogue magazine or something.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

You have to be where the readers are and find ways for them to see you and to know that you even exist because you're not going to have the big promotions that these huge publishing houses get. Your books aren't going to be on the shelves at Barnes & Noble. You're not going to be listed as a hot book to read in Vogue magazine or something.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

Well, that is the million dollar question. If you knew how to answer that easily, you would make a lot of money.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

Well, that is the million dollar question. If you knew how to answer that easily, you would make a lot of money.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

Well, that is the million dollar question. If you knew how to answer that easily, you would make a lot of money.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I think in the early days, I really thought you needed to go viral. I thought that I was shooting for that video that got a million views and that that would make or break my career. I have since learned that is not how it works at all. It is so much more complicated than that. And so what changed your mind and how did you like adjust? At some point, I think I did have a video.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I think in the early days, I really thought you needed to go viral. I thought that I was shooting for that video that got a million views and that that would make or break my career. I have since learned that is not how it works at all. It is so much more complicated than that. And so what changed your mind and how did you like adjust? At some point, I think I did have a video.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

I think in the early days, I really thought you needed to go viral. I thought that I was shooting for that video that got a million views and that that would make or break my career. I have since learned that is not how it works at all. It is so much more complicated than that. And so what changed your mind and how did you like adjust? At some point, I think I did have a video.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

It wasn't one of my videos, but it was a video somebody else made about my book. Here's the video.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

It wasn't one of my videos, but it was a video somebody else made about my book. Here's the video.

The Journal.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

It wasn't one of my videos, but it was a video somebody else made about my book. Here's the video.