Pete Findlay

So we see people as they enter their 40s and 50s wanting to keep up with their adult children.

And then in their 60s and 70s, wanting to do things with their grandchildren and maintain that active lifestyle.

They're wanting to travel.

They're wanting to exercise.

And so we've got very different thoughts on what we're going to be doing at 60, 70 and 80 than what we're used to.

So people are wanting to eat well.

to enable that.

So if you look at the key drivers of health span, it's weight control, not carrying a lot of weight in your 40s and 50s and 60s because that puts a huge amount of pressure on your heart and your muscles and your joints.

And then it's also about maintaining muscle mass, which enables you to stay active, to be able to walk and run and stay balanced and not fall and

and travel and lift things and stay active.

So if you think about weight control and muscle mass, protein's a key element in that.

Protein helps maintain muscle mass, which we all start to lose as we enter our 40s.

And then it's also terrific for weight control, and particularly when you pair it with GLP-1.

which are becoming a bigger and bigger part of life, yeah.

I try and have two grams per kilo.

So without giving too much away, Alan, that's about 160 grams a day, which is probably at the top end of my requirements, but I find that it fills me up.

And how do you take it?

What do you do?

Well, a nutritious, dense... Bigger protein bars, no doubt.

Protein-dense diet, Alan.