Pete Manwaring

Of course.

You know, there's been some bad things, but this one is outstanding.

What a great idea.

100%.

And it's not only in... So what happens over time, these payphones have been there for a long time.

If we don't do these games or these Santa activations or whatever, they become invisible.

so if you ask 10 people where their nearest payphone is they wouldn't have a clue but when they even with the big bright orange domes or pink domes on top but um and so by continuing to kind of push these kind of you know activations or support them and or somebody else like max comes up with some brilliant idea it's it's it brings some front of mind and to your point exactly especially for kids which we support with the santa campaign which um

has been, you know, fantastic.

We get 700,000 calls from kids to our Santa.

That teaches these kids how to use the payfax.

And so when they need it, the challenge for people like, I'm guessing you, but definitely me, is to remembering, is to remember phone numbers.

Ah, it's why we do what we do.

Like, you know, we throw around a lot this term, you know, our reason for being in terms of the payphone is to support the vulnerable and the disadvantaged.

And I think that covers a wide range of people.

You know, you're vulnerable if your son lost his phone or you're vulnerable if you're living rough.

All of those elements.

And what we've seen is...

the payphone usage was really declining massively.

When we were charging 50 cents a call,

which wasn't a lot of money back in 2019 or 2020, but still it made a difference to those people who are vulnerable or disadvantaged.