Pete Russell

That is true.

And interestingly, most of the delivery footprint of the farms and the home delivery on Ubi is distributed throughout rural areas.

Yeah.

So, you know, there are some that will come into London, but if you think about it, it's the sort of more rural towns and villages that lack the type of, you know, purchase opportunities that you guys have got in the city.

And they have the relationships.

They understand the nature of the producers more because they live closer.

So yeah, ironically, well not ironically, but you know, that is one of the things that this model does.

It really helps to stimulate rural economies.

It does.

And I mean, I do think that there is, I think that we can, we can serve the cities.

And I just feel like it's a matter of building up the critical mass where it becomes viable to really serve the cities well.

I think the cities are definitely the big gaping.

London is a big gaping mouth of England, you know.

And there are ways that we can really do that, but we're coming at it from the outside.

So slowly, slowly.

Slowly, slowly.

Got a new puppy.

What sort of dog?

It's a little Cavador.

So it's a small Labrador with a King Charles Spaniel.