Peter Annin

And then the water tends to be held on site a little bit longer.

And then it's either put into a groundwater system or a reservoir.

called an environmental buffer in the industry.

Exactly.

Okay.

And some people in the water recycling industry think it's silly to take this super pure water and mix it with groundwater, which isn't quite as pure.

in that indirect poultry reuse system.

So we're increasingly seeing that purified water is just mixed with the rest of the water that goes out to homes and businesses in a community.

So it's a lot.

Yeah, yeah.

Yeah.

So the leader in the United States is Orange County, California.

They started in 1971 with this project called Water Factory 21.

And they went through the treatment process starting in the 1970s.

Yeah, so Orange County managed to sort of snake through that controversial era without, you know, public relations problems, in part because they've always been really aggressive and assertive regarding public relations.

They hired General Norman Schwarzkopf, PR guy from the Persian Gulf War.

And he came in and with this really kind of assertive, super, super proactive public relations program.

And Orange County never got pulled into that kind of that hysteria that was in the early 1990s and 2000s.

And they have...

been at the forefront for so long that many water utilities will go to Orange County, get a briefing from the Orange County folks, not only on the technology, but also on the public relations, because the technology has not failed.