Peter McIlvenna

And he said, you're the first person ever to ask for non-halal.

He said, every day we've had Muslims knocking our door asking for halal.

This is economics.

At the penny dropped at that point, or the dime or the nickel dropped.

And I realized that actually this is about supplying the needs of the community.

That is about what a business is about.

It's the bottom line.

And the halal food industry is about the bottom line.

And if you have a majority Muslim population, therefore you go all halal.

And that is what is happening in Texas.

It is what is happening... New York is what?

15% of the Muslim population in the US is in New York.

And the demand will be there, and now they'll have a green light under Mamdani.

And I walk along any high street in London, and every single restaurant...

by and large, maybe 80%, have got a little sticker in the window.

Sometimes you can barely see it because it's clear, but it's got the halal symbol.

I go into KFC or I go into some McDonald's or any restaurant and it is halal only.

Why is it halal only?

Because it's too difficult to have two separate suppliers.

It's too difficult to have two separate food preparation areas.