Peter Mercurt

The problem in the fashion industry is it's non-digitalized and very low connectivity here.

And we've early on, my co-founders actually have founded their own shoe brand and footwear brand.

And this is where we all started.

They wanted to- How many of you guys are there?

We are three, three co-founders in total.

It's me and two others.

So how we started actually out is their footwear brand, they wanted to showcase the sustainability because they really were into the manufacturer.

They knew everyone on the spot, but they had no means to communicate it.

And this is when they came to me and said, hey, can we not build a system?

And I said, yeah, fine, great.

So we started communicating, you know, small QR codes and

on fashion items, soon realizing the demand is massive in this area of sustainability, because you have to prove actually the sustainability.

You know, a lot of people claim it was bad, but it's just not enough.

And this is how we started.

The traction was massive.

And then we started to say, okay, let's build it up for everyone.

So we built a platform for actually the brands, the retailers, mainly for communication purposes, soon realizing that's not enough because you need the suppliers and manufacturers on board because they have the information.

They know when something got produced.

I mean, besides the footwear brand of my fellows, it's actually peers of them because, you know, the industry was still very small when we got started four years ago.

And that was 2019?