Peter Roth

Yeah, and it was a smoking bar.

So then you combine the smell of stale beer with ashtrays.

Am I making you hungry?

Because I was the last cigar bar in the state of Colorado.

No, they didn't get rid of them all, but they just grandfathered them in.

So if you didn't exist before God grandfathered them, you couldn't open a new one.

Yeah, because you need two different licenses.

Yeah, the liquor and the cigar.

So now they're just the couple that are left.

That's it.

Damn.

Interesting.

It is, but I mean, now you see this like huge, you know, this huge resurgence now with, you know, the Cody Sanchez's of the world and, and even the, you know, the Hermosy's of the world that are, you know, pushing and, you know, the, you know, these guys who are pushing the, you know, boring business, you know, model, you know, which I agree, you know, from an entrepreneurial perspective, I think that there should be more attention paid to because everybody wants the sexy business and like anything else, you know, when that gets saturated, well, you know, there, there goes that thing.

But the boring business model, look, I mean, look, I'm in home services, right?

That's about as boring as it gets.

And I think it's just like, you know, it's a young thing, right?

You know, people watch, you know, Shark Tank or whatever, and they just see, they get inundated with that idea that it's not a real business unless I somehow become the sexy face of that business.

It's not a real business unless if it makes me Insta-famous.

Right?

And the fact of the matter is that accounts for a very small.