Phil Carter

Oftentimes, the biggest wins come right on the heels of a failed A-B test. CACs almost by definition will go up over time. The average consumer subscription app is losing more than 50% of its annual subscribers in the first year and more than 50% of its monthly subscribers in the first three months.

Oftentimes, the biggest wins come right on the heels of a failed A-B test. CACs almost by definition will go up over time. The average consumer subscription app is losing more than 50% of its annual subscribers in the first year and more than 50% of its monthly subscribers in the first three months.

Oftentimes, the biggest wins come right on the heels of a failed A-B test. CACs almost by definition will go up over time. The average consumer subscription app is losing more than 50% of its annual subscribers in the first year and more than 50% of its monthly subscribers in the first three months.

Anytime you increase the number of notifications or emails you send, in the short term, it's like the sugar high. It's going to lead to a short-term pop in your metrics. But if you do that too many times, you kill the channel.

Anytime you increase the number of notifications or emails you send, in the short term, it's like the sugar high. It's going to lead to a short-term pop in your metrics. But if you do that too many times, you kill the channel.

Anytime you increase the number of notifications or emails you send, in the short term, it's like the sugar high. It's going to lead to a short-term pop in your metrics. But if you do that too many times, you kill the channel.

Yeah, thanks for having me. I'm really excited to be part of the show.

Yeah, thanks for having me. I'm really excited to be part of the show.

Yeah, thanks for having me. I'm really excited to be part of the show.

Sure. Well, we were talking about depth versus breadth. So I guess I'll start there. I mean, I'm someone who spent my 20s doing a few different things. I spent a few years in venture capital, investing in mostly early stage consumer companies, then spent the last 7 years being a product and growth leader. And then I just started an advising and consulting business.

Sure. Well, we were talking about depth versus breadth. So I guess I'll start there. I mean, I'm someone who spent my 20s doing a few different things. I spent a few years in venture capital, investing in mostly early stage consumer companies, then spent the last 7 years being a product and growth leader. And then I just started an advising and consulting business.

Sure. Well, we were talking about depth versus breadth. So I guess I'll start there. I mean, I'm someone who spent my 20s doing a few different things. I spent a few years in venture capital, investing in mostly early stage consumer companies, then spent the last 7 years being a product and growth leader. And then I just started an advising and consulting business.

But the through line has been working with consumer businesses that fundamentally make people's lives better. And then specifically working with a lot of subscription business models.

But the through line has been working with consumer businesses that fundamentally make people's lives better. And then specifically working with a lot of subscription business models.

But the through line has been working with consumer businesses that fundamentally make people's lives better. And then specifically working with a lot of subscription business models.

Growth has become such an overloaded term, right? Does growth mean product? Does it mean marketing? Does it mean zero to one? Does it mean scaling, product market fit expansion, B2B versus B2C? There are a lot of different dimensions to it. But to me, what's fundamentally changed over the last 15 years or so since Facebook created what I would call the first modern growth team

Growth has become such an overloaded term, right? Does growth mean product? Does it mean marketing? Does it mean zero to one? Does it mean scaling, product market fit expansion, B2B versus B2C? There are a lot of different dimensions to it. But to me, what's fundamentally changed over the last 15 years or so since Facebook created what I would call the first modern growth team

Growth has become such an overloaded term, right? Does growth mean product? Does it mean marketing? Does it mean zero to one? Does it mean scaling, product market fit expansion, B2B versus B2C? There are a lot of different dimensions to it. But to me, what's fundamentally changed over the last 15 years or so since Facebook created what I would call the first modern growth team

is that the product itself has become the most valuable asset, powering the growth of many tech companies. And I think that's particularly true for a lot of consumer products because a lot of them don't have sales teams.

is that the product itself has become the most valuable asset, powering the growth of many tech companies. And I think that's particularly true for a lot of consumer products because a lot of them don't have sales teams.