Phil 'Gus' Gould

So that they can prepare the review session for the players the next day.

And they're up all night doing it.

And if we're playing in Brisbane or playing in Townsville, they're doing it on the plane coming home and they're getting it ready for the next day.

And it's quite incredible the hours that they spend doing it, all right?

We're nearly at the point, and I think World Sport is nearly at the point, where we can just put the video into AI and it will do it in seconds.

Yeah, okay.

Absolutely, and more accurately than what it does.

What you're going to have to do is teach it, firstly, who the players are.

They'll recognise the players.

They'll recognise something about the player that identifies the player.

the actions that we want, the things that we're looking for.

It'll give us more data than we've ever dreamed of if we want to go down that road and make it so much quicker in what they do.

Like all our coaches have got their own personal IT person.

You know, when we went off to AFL and NFL and all that sort of thing, the IT person is probably the more important people in your organisation to collecting data, collecting information and making presentations.

You know, how do they describe it?

We're in the Instagram...

generation people find their information in 30 seconds sound bites visually yeah and this is how we have to present you know like schools are finding this out you know help our kids study how they absorb information and all that sort of thing you've got to do it in 30 second bites or a headline yeah that's it and that's

And we've found the best way to educate players is to condense things down into little, and the way you present it, whether it's visually or whether it's in different technology forms and that sort of thing.

Some players learn by actually repetitively doing it.

Some learn better by repetitively watching it.