Phil Levante

Whereas theirs, you could only enjoy it live on TV.

Look, Clay Travis came out, and I trust him when it comes to sports reporting.

That's how he cut his teeth, outkick.

He knows this stuff.

He said this was the largest drop-off they've had for a halftime show in Super Bowl history.

40% or 50%?

And he also pointed out that typically the halftime shows get a bump

Because people tune in because they want to see the show.

Think Michael Jackson in 93.

People want to see him because of his stardom.

But here's actually something, well, keep in mind though, and this is something where like, so when people are comparing the numbers that, and Tim, I know you understand this, that they're actually comparing apples to oranges because our views on YouTube and our views from our cable partners and over the top and fast networks, etc.,

Those are devices, whereas Nielsen is completely different.

Nielsen uses a formula where they assume, and I kind of agree with this, they say, well, nobody really watches the Super Bowl by themselves.

It's typically at a party or something.

And so what they do is they take the household number and they times it by three.

Yep.

So when you're reading Nielsen ratings, it says that.

And then they'll say, and Turning Point got 20 million views on their YouTube channel.

It's like, well, first of all, we had more than one stream up.

And second of all- And there are parties and there are bars.