Phil Levante

And the point being is they were going for that 90s nostalgia in this one piece.

But here's the twist, right?

So you're going for that 30 to 44 age demo that's out there, like your 80s, early 90s kids.

But what's amazing is...

Who's Kid Rock's key demo is the people in that same age range.

Not Bad Bunny.

No, certainly not Bad Bunny.

Bad Bunny's demo was, because that was globalist, right?

But the reason they had, so just to finish our point, we had Kid Rock.

So we were, not only did we get the views that we got, but we were also cutting into that key demo that they were looking for, which wasn't something that we really intended to do.

But thinking about it now, because we're talking ratings, we're talking numbers, we're talking all this stuff.

You get the number two YouTube live stream of all time, and suddenly we're realizing that, wait a minute, I bet you if we broke that out by age, we probably got that key advertising demo that they wanted, the disposable income, the elder millennials, centennials, Gen Y, that's who they were going for, and we stole a lot of those.

Meanwhile, Bad Bunny, they say he's the number one global streamer.

Yeah, but that's because he's got a targeted audience in the Spanish-speaking world, and there are a lot of allegations

of autoplay.

We were at this... We were out the other night, you know, the night before the halftime show, and I was like, oh, let's... And it was one of those places that has the touch tunes, like the jukebox.

I'm a touch tunes warrior.

And I was like, oh, let's get in there.

Oh, it was getting hot.

It was getting hot that night.