Phil Levante

And Tim, you just showed that video where they have to come out.

They have to set up the...

the grasslands or whatever, and that all takes time.

Whereas we were able to do more show in the same amount of time because we were able to eliminate that set up shutdown time because we could just show act to act to act to act.

And Phil, obviously because you put on shows, I'm sure you noticed that right away.

Oh yeah, yeah, yeah.

But multiple stages.

I don't think, I mean, look, the proof of concept, it's clearly there.

And what we showed, what we showed, and look, and this is where I talked about how the gatekeeping definitely affected us early on, but it ended up in a much better spot because now when you see the numbers like that, 40, 50 million all in,

on a wing and a prayer and we're slapping this thing together, like literally as we go along, that

there's a lot of people that want to be associated with that amount of eyeballs.

And when it comes down to it, Tim, it's your point.

It is about money.

It is about advertisers.

It is about people who want to get involved.

Now, I'll say, and you notice, we didn't run ads.

We didn't run ads.

We kept it as C3.

I mean, we ran, obviously, a Charlie tribute.

We talked about our own org.