Philip Diehl

And it just so happened that Delaware is the first state.

And I knew that I could sell him on that with that line.

And man, he bought.

And he became such a champion of that.

And I needed a champion.

Everybody in Washington knows that studies are designed to kill proposals.

It's just always.

We looked at what's going to be the incremental increase in demand for quarters from people who want to pull them out of circulation and collect them.

And the models came up with a range of $2.6 billion to $3.5 billion.

And the Treasury ended up recommending the program.

And man, was the Deputy Secretary, I was at that meeting, and the Deputy Secretary of the Treasury was hot when his hand-picked committee made that recommendation.

We employed Kermit the Frog.

I wanted Kermit because he was the perfect spokes frog for our product because the appeal was so broad.

Incredible buzz.

And that was a brilliant marketing move because you got all this free earned publicity as each state's coin was coming up for production and people would anxiously await the coin's release.

Kids loved it.

Their parents loved it.

We figured teenagers wouldn't care a bit.

I mean, you know, we were competing with computer games.

You know, how can coins compete with that?