Philip Soffer

We're not sort of one of these high-flying Silicon Valley companies that goes on endlessly without profits.

The average is higher.

Um,

Higher than 3K.

I'd say the average is probably for new customers that we sign now, it's probably in the four and a half range.

Yeah.

I mean, so the company is seven years old now.

And obviously when it was a startup,

They were willing to accept lower prices before they knew everything about what things cost.

So in those days, people signed on with cheaper plans and maybe got deals that we can't sustain anymore profitably.

You know, some people are less than the average, but new customers are signing on at higher averages.

I think it's a combination.

I mean, we've basically sort of restructured our pricing over time.

And each time we do it, we try to get people into a new band of pricing that they would be more familiar with.

kind of more comfortable with with the price and what they're doing with the software or with the service.

So it's, you know, we don't stick it to anybody, but we like to have conversations about it.

Uh, so the company, uh, yeah, has raised capital in the past.

Uh, so, uh, I guess the, um, you know, the, the headline number that you would see from the 2015 fundraise, which is before I got there is, is $5 million.

Yeah.

Well, so, uh, I was, uh, I was actually recruited to be the CEO in 2016.