Piers Morgan

And that was fine because I could see that the numbers on the YouTube version were were going through the roof. And that was completely unencumbered by any kind of artificial schedule. You know, before I was trotting into a television studio at 8pm every night here in London, and there were advertising breaks and there'd be an hour, so maybe you get 47 minutes of airtime all broken up.

And you're like, why are we doing it like this? Why don't we just forget about the linear thing? Most of our audience actually don't want it. They're all gravitating to a YouTube version of of what we're doing here, which doesn't have any ad breaks in real time. We can go as long as we want. And people can watch it whenever they feel like.

And you're like, why are we doing it like this? Why don't we just forget about the linear thing? Most of our audience actually don't want it. They're all gravitating to a YouTube version of of what we're doing here, which doesn't have any ad breaks in real time. We can go as long as we want. And people can watch it whenever they feel like.

And you're like, why are we doing it like this? Why don't we just forget about the linear thing? Most of our audience actually don't want it. They're all gravitating to a YouTube version of of what we're doing here, which doesn't have any ad breaks in real time. We can go as long as we want. And people can watch it whenever they feel like.

And that has been, I think, the absolute eye-opener, not just for me, but for a lot of people in the industry. So with the recent election in America, the more people watched the election night on YouTube and watched it on cable and broadcast. And the latest numbers I saw as well a few days ago said that I think it's about 11.5%, 12% now of American television watchers

And that has been, I think, the absolute eye-opener, not just for me, but for a lot of people in the industry. So with the recent election in America, the more people watched the election night on YouTube and watched it on cable and broadcast. And the latest numbers I saw as well a few days ago said that I think it's about 11.5%, 12% now of American television watchers

And that has been, I think, the absolute eye-opener, not just for me, but for a lot of people in the industry. So with the recent election in America, the more people watched the election night on YouTube and watched it on cable and broadcast. And the latest numbers I saw as well a few days ago said that I think it's about 11.5%, 12% now of American television watchers

watch television on their smart TV through the YouTube app. That's an amazing statistic. And that means at this rate, I think the cable number is about 18%. The network number is about 23, 24. That means that very soon, probably in two years maximum, YouTube will be the number one way that most people watch television. They'll be watching it through the YouTube app on their smart TV.

watch television on their smart TV through the YouTube app. That's an amazing statistic. And that means at this rate, I think the cable number is about 18%. The network number is about 23, 24. That means that very soon, probably in two years maximum, YouTube will be the number one way that most people watch television. They'll be watching it through the YouTube app on their smart TV.

watch television on their smart TV through the YouTube app. That's an amazing statistic. And that means at this rate, I think the cable number is about 18%. The network number is about 23, 24. That means that very soon, probably in two years maximum, YouTube will be the number one way that most people watch television. They'll be watching it through the YouTube app on their smart TV.

It's a revolution that's happening actually very quickly. It reminds me of music, you know, when it went from vinyl to digital. Everyone thought it would take years. Actually, when it happened, the revolution came very quickly. And you're seeing the same with newspapers. I used to be a newspaper editor for many years in the U.K., Print versions of newspapers are basically dying out very quickly.

It's a revolution that's happening actually very quickly. It reminds me of music, you know, when it went from vinyl to digital. Everyone thought it would take years. Actually, when it happened, the revolution came very quickly. And you're seeing the same with newspapers. I used to be a newspaper editor for many years in the U.K., Print versions of newspapers are basically dying out very quickly.

It's a revolution that's happening actually very quickly. It reminds me of music, you know, when it went from vinyl to digital. Everyone thought it would take years. Actually, when it happened, the revolution came very quickly. And you're seeing the same with newspapers. I used to be a newspaper editor for many years in the U.K., Print versions of newspapers are basically dying out very quickly.

The digital versions will survive for those who work out a good digital strategy. But this is all because young people, they live in a digital world, as you know.

The digital versions will survive for those who work out a good digital strategy. But this is all because young people, they live in a digital world, as you know.

The digital versions will survive for those who work out a good digital strategy. But this is all because young people, they live in a digital world, as you know.

Well, the interesting thing, I think, is it's a generational thing. I mean, the average age now of cable news watchers in America is 70, which means a lot of their regular viewers are 80 or 90, if you think about it. That's the average age. It's a similar dynamic, I think, with people who buy print newspapers.

Well, the interesting thing, I think, is it's a generational thing. I mean, the average age now of cable news watchers in America is 70, which means a lot of their regular viewers are 80 or 90, if you think about it. That's the average age. It's a similar dynamic, I think, with people who buy print newspapers.

Well, the interesting thing, I think, is it's a generational thing. I mean, the average age now of cable news watchers in America is 70, which means a lot of their regular viewers are 80 or 90, if you think about it. That's the average age. It's a similar dynamic, I think, with people who buy print newspapers.

And so, you know, the print newspapers in America that have done quite well, mainly thanks to Donald Trump, actually. But if you look at, say, the New York Times business model, the reason they've managed to survive and thrive when others have really struggled is because of their digital strategy, which, again, was fueled almost exclusively by that first