Pieter Levels
๐ค SpeakerAppearances Over Time
Podcast Appearances
I think it's money. Do you know booking.com? Sure. So it's a booking. It's the biggest booking website in the world. It's Dutch actually. And they have teams, because my friend worked there. They have teams for a specific part of the website, like a 10 by 10 pixels area where they run tests on this.
So they run tests like, and they're famous for this stuff like, oh, there's only one room left, right? With this red letters, like one room left, book now. And they got a fine from the European Union about this. Kind of interesting. So they have all these teams and they run the test for 24 hours.
So they run tests like, and they're famous for this stuff like, oh, there's only one room left, right? With this red letters, like one room left, book now. And they got a fine from the European Union about this. Kind of interesting. So they have all these teams and they run the test for 24 hours.
So they run tests like, and they're famous for this stuff like, oh, there's only one room left, right? With this red letters, like one room left, book now. And they got a fine from the European Union about this. Kind of interesting. So they have all these teams and they run the test for 24 hours.
They go to sleep, they wake up next day, they come to the office and they see, okay, this performed better. This website has become a monster, but it's the most revenue generating hotel booking website in the world. It's number one.
They go to sleep, they wake up next day, they come to the office and they see, okay, this performed better. This website has become a monster, but it's the most revenue generating hotel booking website in the world. It's number one.
They go to sleep, they wake up next day, they come to the office and they see, okay, this performed better. This website has become a monster, but it's the most revenue generating hotel booking website in the world. It's number one.
So that shows that it's not about like user experience, it's about like, I don't know, about making more money and you know, not every company, but you know, if they're optimizing, it's a public company, if they're optimizing for money.
So that shows that it's not about like user experience, it's about like, I don't know, about making more money and you know, not every company, but you know, if they're optimizing, it's a public company, if they're optimizing for money.
So that shows that it's not about like user experience, it's about like, I don't know, about making more money and you know, not every company, but you know, if they're optimizing, it's a public company, if they're optimizing for money.
Yeah, but it's always startups. They start with disrupting, like booking all startups in 1997. And then they become like the old shit again. Like, you know, Uber now starts to become like a taxi again, right? It was very good in the beginning. Now it's kind of like taxis now in many places are better. They're nicer than Ubers, right? So it's like this circle.
Yeah, but it's always startups. They start with disrupting, like booking all startups in 1997. And then they become like the old shit again. Like, you know, Uber now starts to become like a taxi again, right? It was very good in the beginning. Now it's kind of like taxis now in many places are better. They're nicer than Ubers, right? So it's like this circle.
Yeah, but it's always startups. They start with disrupting, like booking all startups in 1997. And then they become like the old shit again. Like, you know, Uber now starts to become like a taxi again, right? It was very good in the beginning. Now it's kind of like taxis now in many places are better. They're nicer than Ubers, right? So it's like this circle.
Remember the forms would delete, you could click next submit and it would 404 or something where your internet would go down, your modem. Yeah, man.
Remember the forms would delete, you could click next submit and it would 404 or something where your internet would go down, your modem. Yeah, man.
Remember the forms would delete, you could click next submit and it would 404 or something where your internet would go down, your modem. Yeah, man.
I'm so happy the form stays in Google Chrome now when something goes wrong. So Google, somebody at Google improves society with that, right?
I'm so happy the form stays in Google Chrome now when something goes wrong. So Google, somebody at Google improves society with that, right?
I'm so happy the form stays in Google Chrome now when something goes wrong. So Google, somebody at Google improves society with that, right?
Yeah, but I mean, Apple does this. Like I started in business school, Apple does competing product teams that operate as startups. So it's three to five people. They make something. They have multiple teams who make the same thing. The best team wins. So I think you need to emulate a free market inside a company to make it entrepreneurial.