PJ Coffey

Basically, Patreon did a survey of creators and fans or people using its service. I can tell you a bit about it. It's a little bit different places. I don't know how interesting it would be. So they surveyed 1,007 creators, of whom 685 had between 10,000 and 2 million fans, and about 10 had over 2 million fans and followers. I won't say followers, actually, because I think fan...

Basically, Patreon did a survey of creators and fans or people using its service. I can tell you a bit about it. It's a little bit different places. I don't know how interesting it would be. So they surveyed 1,007 creators, of whom 685 had between 10,000 and 2 million fans, and about 10 had over 2 million fans and followers. I won't say followers, actually, because I think fan...

is a word that Patreon uses when they mean someone who follows you on the platform. And they mean something very different from what I understand by the word fan. So two million followers on things. Most were millennial-aged short-form creators, so like short-form videos and so forth. And of them, 400 of these 1,000 had been working over five years in the industry.

is a word that Patreon uses when they mean someone who follows you on the platform. And they mean something very different from what I understand by the word fan. So two million followers on things. Most were millennial-aged short-form creators, so like short-form videos and so forth. And of them, 400 of these 1,000 had been working over five years in the industry.

They also surveyed over 2,002 fans, half of whom were regular players, and 400 of whom had never actually paid anything to a creator that they followed.

They also surveyed over 2,002 fans, half of whom were regular players, and 400 of whom had never actually paid anything to a creator that they followed.

No, this is creators. So it's like, you know, but it's like they've released this thing saying there's never been a better time to be a creator. And then they have followed that up with some, some information, which does make me doubt what they are saying, to be honest. Like,

No, this is creators. So it's like, you know, but it's like they've released this thing saying there's never been a better time to be a creator. And then they have followed that up with some, some information, which does make me doubt what they are saying, to be honest. Like,

Essentially, TikTok, Instagram, they will show people what they think is going to be popular as opposed to what people have signed up to follow. So if I go on Instagram or something, I might be saying, oh, Jessica Hancock, she's got good opinions about what not D&D is. So I might click follow on Ian publishing.

Essentially, TikTok, Instagram, they will show people what they think is going to be popular as opposed to what people have signed up to follow. So if I go on Instagram or something, I might be saying, oh, Jessica Hancock, she's got good opinions about what not D&D is. So I might click follow on Ian publishing.

And then I will spend, apparently I'll spend up to half of my time looking at people other than people I've said I would like to follow their work. Which feels bad.

And then I will spend, apparently I'll spend up to half of my time looking at people other than people I've said I would like to follow their work. Which feels bad.

yeah about four and five creators feel that if they're not constantly creating and pursuing the algorithm that their work won't get shown and i i'm saying feel but on but these people these creators do have the data which is that they can see how many people like share and interact with their videos and of the fans who responded to this survey yeah which is you know

yeah about four and five creators feel that if they're not constantly creating and pursuing the algorithm that their work won't get shown and i i'm saying feel but on but these people these creators do have the data which is that they can see how many people like share and interact with their videos and of the fans who responded to this survey yeah which is you know

People who have presumably decided, yeah, I'm interested enough to talk about this to actually follow the survey. One in three said that they used a following feed. So of people who are, I'm going to say, more casual about their interactions, it feels like that number would be less of your total followers.

People who have presumably decided, yeah, I'm interested enough to talk about this to actually follow the survey. One in three said that they used a following feed. So of people who are, I'm going to say, more casual about their interactions, it feels like that number would be less of your total followers.

Patreon says direct-to-fan marketing is the best way, according to 80% of creators, and it's currently a $194 billion US dollar market.

Patreon says direct-to-fan marketing is the best way, according to 80% of creators, and it's currently a $194 billion US dollar market.

they realized that Nebula was a thing, but didn't realize that Bandcamp was a thing, which was when I started going, this is very strange. One of my issues with the word fan is they started differentiating between a fan and a core fan. A core fan is someone who buys your stuff and talks about it. I'm like, Is this not just a regular fan? Yeah.

they realized that Nebula was a thing, but didn't realize that Bandcamp was a thing, which was when I started going, this is very strange. One of my issues with the word fan is they started differentiating between a fan and a core fan. A core fan is someone who buys your stuff and talks about it. I'm like, Is this not just a regular fan? Yeah.