PJ Richardson

That's an amazing answer.

100%.

We can watch it again tonight.

Oh man, it's emotional.

Like it's still, I get chills even just looking at it now.

I think it's the, like, we're all together here creatively all, you know, with a shared love for what we do in design and all the different sort of subcategories it falls into.

We're all together most of us in a faraway place with the intention of being inspired and then there's just the added layer of doing something gigantic in front of all of my peers and the joy and the pressure of that

And then purely the technical miscalculation, quite frankly, of something so enormous than being like, holy fuck, that actually worked, which is, you know, kind of a theme in what we do at Laundry.

We say yes and then kind of figure it out later and then pray to God that it works.

i when i've spoken to you when you guys were working on this i was thinking like three minutes to two and a half minutes and then i've seen the final piece it was like nine and a half minutes yeah all right i'll tell you the full story i don't know this is the right point but i'll tell it to you so the way that this this unfolded is a a this is you know i i being on the other in the in the room looking out and seeing all these wonderful titles by some of all of our heroes over the years right it it i was like

man, I want to do that.

That would be cool.

So I emailed Pep for probably three years in a row asking, and timing wasn't right.

And this year, as luck would have it, timing was right.

It was maybe January, like early January.

He said, you know what?

Yeah, let's do it.

And so I agreed, thinking that it would just be a 69-minute video on roots and usual thing.

committed, and then got the, and he's like, oh, we're projection mapping, and I'm like, okay, cool, just not the plan, but sounds rad, and then got the technical specs and was like, holy shit.

Like, it was a lot bigger, and then, and then, it just kept getting trickier.