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Polly Benson

👤 Person
93 total appearances

Appearances Over Time

Podcast Appearances

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

Yeah, sure. So I think initially when I first started and I came up with this idea, I was, you know, pushing into a classroom and I was drawing lines by hand. So I knew there was a problem that needed a solution. And so when I was at a scrapbooking retreat, I thought of, you know, I was practicing stamping with these rolling stamps and I said, I just need one with my pattern.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

And so I went to look to buy one and there wasn't one existed. So contacted the manufacturer and had one made while I started carrying that around everywhere. And the teachers were like, that's incredible. Oh my gosh, that's amazing. You need to patent that. And so then it was like, okay, wait, maybe there's something to this and I want to have this product out there.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

And so I went to look to buy one and there wasn't one existed. So contacted the manufacturer and had one made while I started carrying that around everywhere. And the teachers were like, that's incredible. Oh my gosh, that's amazing. You need to patent that. And so then it was like, okay, wait, maybe there's something to this and I want to have this product out there.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

And so I went to look to buy one and there wasn't one existed. So contacted the manufacturer and had one made while I started carrying that around everywhere. And the teachers were like, that's incredible. Oh my gosh, that's amazing. You need to patent that. And so then it was like, okay, wait, maybe there's something to this and I want to have this product out there.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

And so as I've been developing more and more products, then I've been able to impact more and more people. But with that comes more and more challenges, right? So how do I come up with packaging? How do I distribute it? How do I market it? who is the best person and I didn't have those skills. So first started out like reaching out to people that had that experience and how do I do packaging?

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

And so as I've been developing more and more products, then I've been able to impact more and more people. But with that comes more and more challenges, right? So how do I come up with packaging? How do I distribute it? How do I market it? who is the best person and I didn't have those skills. So first started out like reaching out to people that had that experience and how do I do packaging?

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

And so as I've been developing more and more products, then I've been able to impact more and more people. But with that comes more and more challenges, right? So how do I come up with packaging? How do I distribute it? How do I market it? who is the best person and I didn't have those skills. So first started out like reaching out to people that had that experience and how do I do packaging?

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

How do I do marketing? But then realized as I started becoming more of the best proponent of my product, I'm the best promoter, then I had to hire somebody to do the other work for me.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

How do I do marketing? But then realized as I started becoming more of the best proponent of my product, I'm the best promoter, then I had to hire somebody to do the other work for me.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

How do I do marketing? But then realized as I started becoming more of the best proponent of my product, I'm the best promoter, then I had to hire somebody to do the other work for me.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

So as much as I love to be on my design or in my Canva or on my YouTube, it's much better for somebody else that can do that for me because my time is worth what I want to do is promote my product and reach out to make those connections and those business networking.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

So as much as I love to be on my design or in my Canva or on my YouTube, it's much better for somebody else that can do that for me because my time is worth what I want to do is promote my product and reach out to make those connections and those business networking.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

So as much as I love to be on my design or in my Canva or on my YouTube, it's much better for somebody else that can do that for me because my time is worth what I want to do is promote my product and reach out to make those connections and those business networking.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

Oh, I would say definitely don't penny pinch it. I am so good at problem solving and I am so good at the details with every little step that was along the way that I wasted time and money. And as much as it was cheaper for me to do it, it probably would have been cheaper for somebody else to do it. So I have a habit of trying to do things at a low cost or a low budget.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

Oh, I would say definitely don't penny pinch it. I am so good at problem solving and I am so good at the details with every little step that was along the way that I wasted time and money. And as much as it was cheaper for me to do it, it probably would have been cheaper for somebody else to do it. So I have a habit of trying to do things at a low cost or a low budget.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

Oh, I would say definitely don't penny pinch it. I am so good at problem solving and I am so good at the details with every little step that was along the way that I wasted time and money. And as much as it was cheaper for me to do it, it probably would have been cheaper for somebody else to do it. So I have a habit of trying to do things at a low cost or a low budget.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

And yet sometimes you just gotta take that step and that step in faith and say, I'm gonna invest in this because it's investing in my company versus actually spending the money. Like don't think of it as spending the money on advertising or social media, but you're investing in your future and someone else is probably a hundred times better at it than you are.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

And yet sometimes you just gotta take that step and that step in faith and say, I'm gonna invest in this because it's investing in my company versus actually spending the money. Like don't think of it as spending the money on advertising or social media, but you're investing in your future and someone else is probably a hundred times better at it than you are.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

And yet sometimes you just gotta take that step and that step in faith and say, I'm gonna invest in this because it's investing in my company versus actually spending the money. Like don't think of it as spending the money on advertising or social media, but you're investing in your future and someone else is probably a hundred times better at it than you are.

Living The Red Life
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

So my first hire was my husband, to be honest. Yeah. Employing your family and having them help you out. But honestly, the first hire I went with was a virtual assistant. And so I had somebody else doing my YouTube channel and trying to build my YouTube channel.