Priyanka Vergadia

When he looks at the human element of this deal, he finds that

Not the same people are showing up to these meetings.

It's different stakeholders every time.

And the responses in the emails have gotten vague and more corporate.

AI is reading all of this activity as engagement.

But really, there's something else going on behind the scenes.

He dug a little further and identifies that the customer is going through a restructuring.

And

Three teams thought that they owned the decision to make this purchase.

If Marcus didn't get into this human element of the deal, the deal would never happen.

AI identified the activities.

Marcus measured meaning in those activities.

So the lesson to learn from this story is

you need to read the room, not just the dashboard.

Understand those micro-expressions, the social cues in the room, the what are people saying, how are they nodding.

We've all been in meetings where somebody says, that's interesting.

Are they politely dismissive or genuinely curious?

Well, our emotional radar knows that.

AI doesn't.

I was with a friend recently, her name is Priya, and she works to use social media as a platform to help brands grow their revenue.