Professor Alison Wood Brooks

And what are the three categories one could be?

And might lower your value.

I feel attacked.

No, but I, you know, that's interesting because.

Is it true that some people who over-talk are less respected?

Can you over-talk?

I had this thought many years ago based on, again, observations I'd seen in boardrooms that I'd been in.

And I'd see 12 of my team members in a boardroom

trying to come to an idea for a campaign we were doing.

And I noticed that one particular person who I shan't name, many years ago in our New York office, would talk so much and I would say too much to the extent that the next time they spoke, I could see everybody in the room not paying attention and discounting it before it'd come.

So I came up with this idea.

I was like, I think we all have a contribution score.

Like a credit score.

And it's based on how thoughtful...

and valuable our previous contributions have been.

And what I would see is with this particular person, I shall call her Katie, the minute she spoke halfway through her first sentence, I could see the person sat next to her basically just pre-rebuttaling it, like pre-dismissing it.

And then on the contrary, there's another particular person in our Manchester office back in the day who spoke so little that the minute they spoke,

It was like the room fell silent and we all just swung our heads over to them because we were like, here comes a really good take.

So I thought everybody has a contribution score, protect yours.

The other thing in line with that that I've noticed from people with a low contribution score in businesses that I've got, whatever, is they're bad switchers.