Rachel Barth

And then, of course, you have to have maybe a court order to

release that information.

And so I felt like that bogged us down because Tyler had a cell phone, an iPhone.

He had a smartwatch.

And I'm like, how are we not tracking his watch?

How are we not tracking this stuff?

And so that was really frustrating to me.

And then I'm finding out afterwards that there is those technologies.

So I wish that was something we pushed early on.

I think one of the kind of sickening things about all of this is when somebody told me you have to market the missing.

And that hit home because that's my major.

I mean, I have my master's in marketing.

I'm a PR person.

That's what I've done my whole life.

And so maybe I was the perfect person to help spearhead finding Tyler.

But

It's really true.

You do have to market the missing because you are taking on responsibility to keep them front and center.

And it's crazy, but like those little stories about them, I think some of the most impactful things that we did was having like Tyler's dad talk to media because every parent can, just like you guys, can...

you know, the hurt breaks for them because they saw Tyler's dad super sad.