Rachel Plotnick

I know that it has a discrete task that it's meant to operate. And so I do think it becomes a question of when is the right interface for the right kind of activity.

I know that it has a discrete task that it's meant to operate. And so I do think it becomes a question of when is the right interface for the right kind of activity.

And as you said, driving in particular, I think is one of those cases where we don't want a lot of cognitive overload and we don't want to have to be looking around trying to figure out what am I supposed to press or push or tap when we're also trying to do the act of driving.

And as you said, driving in particular, I think is one of those cases where we don't want a lot of cognitive overload and we don't want to have to be looking around trying to figure out what am I supposed to press or push or tap when we're also trying to do the act of driving.

You're doing my job.

You're doing my job.

I can just sit here.

I can just sit here.

No, I think that that's probably right. You know, I think that minimalist aesthetic took hold where it was like, all right, everything's going to be smooth and flat and glass. And I think the iPhone was really a big factor in that.

No, I think that that's probably right. You know, I think that minimalist aesthetic took hold where it was like, all right, everything's going to be smooth and flat and glass. And I think the iPhone was really a big factor in that.

Probably we were seeing this a little bit earlier in popular culture, even like I often point to the movie Minority Report in 2001, where Tom Cruise was gesturing with his hands. And I think people were starting to get excited about the idea of how do we manipulate our data in a way that either minimally involves touching it or doesn't involve touching it at all.

Probably we were seeing this a little bit earlier in popular culture, even like I often point to the movie Minority Report in 2001, where Tom Cruise was gesturing with his hands. And I think people were starting to get excited about the idea of how do we manipulate our data in a way that either minimally involves touching it or doesn't involve touching it at all.

And of course, we've seen that around VR as well, you know, people getting interested in the idea of kind of just waving our hands around in the air. So that concept's been around for a long time. But I do think you're right, you know, between 2007 and 2009, that's when this kind of minimalist touchscreen interface took hold and

And of course, we've seen that around VR as well, you know, people getting interested in the idea of kind of just waving our hands around in the air. So that concept's been around for a long time. But I do think you're right, you know, between 2007 and 2009, that's when this kind of minimalist touchscreen interface took hold and

That's, in fact, when I started working on the topic, everyone was saying it's the death of the button. You know, we're not even going to push buttons anymore in the next, you know, 10, 20 years. And I was really fascinated by, you know, is society being gripped by this wholesale shift in the way that we interact with technology? That seemed like such an interesting question.

That's, in fact, when I started working on the topic, everyone was saying it's the death of the button. You know, we're not even going to push buttons anymore in the next, you know, 10, 20 years. And I was really fascinated by, you know, is society being gripped by this wholesale shift in the way that we interact with technology? That seemed like such an interesting question.

Yeah, it kind of took a while. I mean, it wasn't like I went to graduate school and said, you know, I'm going to research push buttons. That's not really my origin story. But I thought that, you know, buttons were just that death of the button was kind of what sparked it.

Yeah, it kind of took a while. I mean, it wasn't like I went to graduate school and said, you know, I'm going to research push buttons. That's not really my origin story. But I thought that, you know, buttons were just that death of the button was kind of what sparked it.

And then I thought, all right, as I'm starting to think about pushing buttons, I realized that everywhere we turn, we see people doing this activity, whether it's your coffee maker or going up and down an elevator, driving your car, social media buttons. What are we doing all day but just pushing buttons? That seemed like such an interesting way to talk about how people...

And then I thought, all right, as I'm starting to think about pushing buttons, I realized that everywhere we turn, we see people doing this activity, whether it's your coffee maker or going up and down an elevator, driving your car, social media buttons. What are we doing all day but just pushing buttons? That seemed like such an interesting way to talk about how people...