Rachel Warren

They unveiled Gemini Spark.

They're calling this a 24-7 broadcast.

personal AI agent, right?

We've been talking a lot about the growth of agents and what that can mean for consumers and businesses alike.

So unlike a chat bot that tells you how to do something, Spark actually does it for you.

So it connects to your Gmail, your Google Docs, about 30 different third-party apps like Adobe, Uber, Dropbox.

So you can imagine telling it to say, find a flight confirmation in your email.

check your calendar, calculate the driving distance and so forth.

And then the final thing is they gave their core search engine a major facelift, the biggest one in about 25 years, because they have integrated all these models right into the daily queries.

They actually added a feature called Ask YouTube.

So I think a lot of this is consumer facing.

We're going to have to see what the adoption looks like.

But having so much of this built into these platforms that millions of people use every day, I think is actually a really genius approach to Alphabet's world of AI.

I think that's the idea.

I think it remains to be seen what that long-term utility is, but I think that's where the success lies.

If you're having these types of tools woven into the everyday experience for the consumer so that it becomes second nature, I think that becomes something where the runway to adoption is much more prolonged.

if you think about it from the consumer perspective, last few years, AI has felt a bit like a tech novelty.

Maybe you had to go out of your way to open up a browser tab.

And I think what Alphabet, what Google's trying to do is really bridge the gap between the tech enthusiasts, you know, who have been talking about the utility with great excitement for a number of years now and everyone else, right?

And that's the key point.