Rachel Warren

So I'm kind of excited to see where this goes.

And as someone that's been very impressed with Waymo and what they've done in this space so far, I think seeing this kind of new partnership model could be a really interesting alternative to that to watch.

It could be.

I mean, it's interesting because there have been some

sort of iteration of this technology around for a long time, but it's come a long way.

This is the first time we've seen Lego really implement this in their products.

Lego has positioned this, and this was sort of how they framed their announcement, as the most significant evolution in their products since their 1978 minifigure, for those who follow the Lego lore.

So this new product uses BrickNet, which is basically a proprietary Bluetooth-based protocol to allow the Lego bricks to communicate locally

with insane millimeter accuracy.

So basically, this creates a digital twin of that physical play in real time.

It's a really kind of exciting thing, I think, if you're a kid.

It's really an upgrade to this technology.

So these smart bricks, they use a custom-made chip.

sensors, lights, and a speaker, and it creates a really interactive and responsive play experience, but without a screen, which I think is something that's probably very compelling for a lot of parents too, right?

You know, your kid is still playing with all these different types of products, but they're also very technologically advanced.

And I think the idea here is that the Smart Brick is going to add a dynamic kind of interactive

layer traditional screen-free Lego play.

So one of the examples I saw them give was like in a Star Wars Lego set, you could have a lightsaber dual tag that would trigger lightsaber clashing sounds and light effects as the minifigures interact, which honestly sounds so cool to me.

I would love to do that.

So I think this is fun.