Rachel Warren

I think there's so many practical tools that are contained within your book and also just in the conversation we've had today.

I know I have found it to be a really educational, delightful experience.

You know, for those who are viewing or listening, check out Steph's new book, Fly, A Woman's Guide to Financial Freedom and Building a Life You Love.

Steph, it's been a delight to speak with you today.

Thank you for joining me.

Yeah, I mean, it's an incredibly smart marketing strategy that we have seen replicated by numerous firms.

This is not new for Jana Partners.

It's not new in the space.

I mean, you could also go back, you think about how well-known figures like movie star George Clooney back in the day was involved in the activist campaigns like the one led by Daniel Loeb against Sony over a decade ago.

Right.

So this is something we've seen before.

But I will say for Jada Partners, I think the addition of Kelsey to this is a really smart marketing move.

They have a very successful track record of shareholder activism, as Lou was talking about.

And they've driven significant changes at major companies.

A few other examples.

You think about how they took a stake in Whole Foods.

They pushed for changes before Amazon ultimately acquired the company, right?

They had a role...

and the acquisition of PetSmart back in 2014.

And I think that this is something that is very much needed at this point in time.