Podcast Appearances
She wants you to slow down on the idea.
Be as fast as you like on the making.
Alana has been applying this to her studio for years and it shows the quality of relationships and outcomes she describes throughout the episode.
This was a great moment of looking back of what got Alana one of her first jobs, a CV printed on a chocolate bar wrapper.
She carried around with her to various job interviews and
One made it really funny.
She lives in Montreal, but the story was that the chocolates were actually melting, so it couldn't have been the middle of winter.
We talked about creative ideas and how to be seen and how to stand out and be different.
And in this case, the medium was the message.
Long before she had a portfolio worth showing, she understood that being memorable is a strategic act, not a personality quirk.
And the detail that made it perfect is you heard the hiring manager ate the CV and called her to apologize.
That's not luck, as we know.
That's a result.
This moment beautifully connects to everything, to what Alana says later about standing out, being human-centric and making people feel something.
She's been living her own philosophy since before she had the language for it.
This moment almost sneaks past you during the episode.
Talking about a pandemic, whilst some of the rest of the world was retreating and waiting, she made a decision to lean in, not to pitch, not to sell, just to genuinely check in.
No agenda.
And what happened?
People broke down in tears.