Rafael Martinez Gallardo
Appearances
Redefiners
Leadership Lounge: How to develop your personal leadership brand
Thanks, Emma. It's great to be here.
Redefiners
Leadership Lounge: How to develop your personal leadership brand
It's pretty easy to make a mistake in this space. The mistakes that I do see leaders commit often is maybe have a little bit too much polish, a little bit too much corporate in the content. Sometimes leaders tend to talk too much about the organization or their own personal achievements.
Redefiners
Leadership Lounge: How to develop your personal leadership brand
And the other thing that I would suggest is to try to be less political or less ideological than you are in probably your real life. We all have hot takes on a lot of stuff. But you really want to avoid alienating a large portion of your audience in this respect.
Redefiners
Leadership Lounge: How to develop your personal leadership brand
I would say be intentional about how you build your brand. The first place and a great place to start is look at a leader that you really admire. Analyze their online presence. What do they put out there and what platforms, et cetera. If you Google one of these people that you admire, you're going to see a lot of depth and a lot of breadth in the content.
Redefiners
Leadership Lounge: How to develop your personal leadership brand
One thing that I did a couple of weeks ago is I asked a panel of aspiring board members to Google themselves. And it was really surprising to them the lack of depth and the lack of content that was around their name. Some people didn't even actually come up in the Google searches. So it's not an end in itself, but it's a great thermometer to understand
Redefiners
Leadership Lounge: How to develop your personal leadership brand
how you are going about curating your content. If you go back and start creating interesting pieces of content in different platforms with different topics around a thematic line, and you're consistent over time, that presence will start to become more robust. And you will find that...
Redefiners
Leadership Lounge: How to develop your personal leadership brand
In a couple of years, and it is a matter of time, unfortunately, you will find that your presence and your personal brand will start having heft and they'll start having profundity to it.