Raj Sheth
👤 SpeakerAppearances Over Time
Podcast Appearances
We spend about 50% of this $3,000 a year on our CAC.
That's our customer acquisition cost.
It's $1,500 per customer.
Okay.
And again, most of these guys are paying us $3,000 upfront.
They're not paying us month on month.
Yeah, we do.
And our sales cycles are also quite short.
They are between three and six weeks is the range, right?
So you can say that it's about like a month, the sales cycle.
And to answer your question, we're spending about $30,000 a month on paid marketing.
It's split pretty evenly between Google AdWords and Capterra.
The listing that comes up number one on any kind of search for tools.
So Captera, GetApp, and SoftwareAdvice all merged with each other.
They're all owned by Gartner.
So we are obviously on those three properties.
We are dabbling with the other ones, but we don't find them to be as high volume for our purposes as Captera and AdWords.
Interesting.
We are.
You're with me.