Ral West

get out of that that stress and overwhelm by building a real system and structure around me so that i could operate the business whether i was there or not and i developed metrics and data based management and it all allowed me to have more freedom to do what i wanted to do so by the time i was about the end of that time period by the time i was 55 and the kids were you know grown

get out of that that stress and overwhelm by building a real system and structure around me so that i could operate the business whether i was there or not and i developed metrics and data based management and it all allowed me to have more freedom to do what i wanted to do so by the time i was about the end of that time period by the time i was 55 and the kids were you know grown

I was able to take off and do whatever I wanted to do because I had a team in place. I had managers in place. I was free. And that's what I would like to share with other women that they can do that too. Doesn't matter if you're male or female. So don't let that stop you. So that's what I would give as advice to any woman.

I was able to take off and do whatever I wanted to do because I had a team in place. I had managers in place. I was free. And that's what I would like to share with other women that they can do that too. Doesn't matter if you're male or female. So don't let that stop you. So that's what I would give as advice to any woman.

The creation of all of the systems and the processes and building the team happened over a period of years. It was certainly not an overnight transformation. And I had to learn a little bit by a little bit by reading books and actually went back to college. and studied with people like Robert Kiyosaki and read books like The E-Myth by Michael Gerber.

The creation of all of the systems and the processes and building the team happened over a period of years. It was certainly not an overnight transformation. And I had to learn a little bit by a little bit by reading books and actually went back to college. and studied with people like Robert Kiyosaki and read books like The E-Myth by Michael Gerber.

And I learned bit by bit how to establish written procedures for every job. I learned how to write down what it was that I do so that I could teach someone else how to do it. It didn't really need a tremendous amount of financial success in order to learn how to delegate.

And I learned bit by bit how to establish written procedures for every job. I learned how to write down what it was that I do so that I could teach someone else how to do it. It didn't really need a tremendous amount of financial success in order to learn how to delegate.

Even if you're a solopreneur, you can hire a very inexpensive virtual assistant or part-time help to just take some of those tasks off your plate. So you need to really chunk it down into bite-sized pieces. of what you do every day and what of those things that you do could be easily transferred to someone else to let them do it.

Even if you're a solopreneur, you can hire a very inexpensive virtual assistant or part-time help to just take some of those tasks off your plate. So you need to really chunk it down into bite-sized pieces. of what you do every day and what of those things that you do could be easily transferred to someone else to let them do it.

And one of my challenges was also to figure out what my decision-making process was so that other team members could make decisions even if I wasn't there. That was more complicated because how do you chunk down and turn into a written process how you made a decision about, for example, when to spend more money on advertising.

And one of my challenges was also to figure out what my decision-making process was so that other team members could make decisions even if I wasn't there. That was more complicated because how do you chunk down and turn into a written process how you made a decision about, for example, when to spend more money on advertising.

And that was a very complicated thought process to come to that conclusion. And after a few weeks of trying to figure it out, I decided that I was watching the metrics of the sales. And I was able to discern that if the sales were decreasing, like over a period of three days, that meant we needed to beef up the advertising. But you need to be able to document

And that was a very complicated thought process to come to that conclusion. And after a few weeks of trying to figure it out, I decided that I was watching the metrics of the sales. And I was able to discern that if the sales were decreasing, like over a period of three days, that meant we needed to beef up the advertising. But you need to be able to document

All of these things, and that takes time to be introspective and figure out how it is that you're running this business and get written policies, procedures, training manuals, build a team, train the team, create a company culture that embodies everything that you feel is important. your values and your principles and have that carried out throughout the organization.

All of these things, and that takes time to be introspective and figure out how it is that you're running this business and get written policies, procedures, training manuals, build a team, train the team, create a company culture that embodies everything that you feel is important. your values and your principles and have that carried out throughout the organization.

And there are just so many aspects. We needed to improve our customer service. We needed to make sure that we were collecting feedback from our customers so that we could provide the level of expectation that they wanted. And because we depended on repeat business, if we didn't keep our customers happy, we wouldn't get that repeat business. So there were so many aspects to it. And we had a team of

And there are just so many aspects. We needed to improve our customer service. We needed to make sure that we were collecting feedback from our customers so that we could provide the level of expectation that they wanted. And because we depended on repeat business, if we didn't keep our customers happy, we wouldn't get that repeat business. So there were so many aspects to it. And we had a team of

two or three or four dozen people. So it wasn't a huge business, but it wasn't real tiny either. And I had the ability to delegate and create processes and systems with our teams. Could you share some specific examples where you built a system for yourself? There are many examples. I'm trying to call the one that would be the most relevant.

two or three or four dozen people. So it wasn't a huge business, but it wasn't real tiny either. And I had the ability to delegate and create processes and systems with our teams. Could you share some specific examples where you built a system for yourself? There are many examples. I'm trying to call the one that would be the most relevant.