Ral West

And I learned bit by bit how to establish written procedures. For every job, I learned how to write down what it was that I do so that I could teach someone else how to do it. It didn't really need a tremendous amount of financial success in order to learn how to delegate.

And I learned bit by bit how to establish written procedures. For every job, I learned how to write down what it was that I do so that I could teach someone else how to do it. It didn't really need a tremendous amount of financial success in order to learn how to delegate.

Even if you're a solopreneur, you can hire a very inexpensive virtual assistant or part-time help to just take some of those tasks off your plate. So you need to really think about

Even if you're a solopreneur, you can hire a very inexpensive virtual assistant or part-time help to just take some of those tasks off your plate. So you need to really think about

chunk it down into bite-sized pieces of what you do every day and what of those things that you do could be easily transferred to someone else to let them do it and one of my challenges was also to figure out what my decision-making process was so that other team members could make decisions even if i wasn't there that was more complicated because how do you chunk down and turn into a written process

chunk it down into bite-sized pieces of what you do every day and what of those things that you do could be easily transferred to someone else to let them do it and one of my challenges was also to figure out what my decision-making process was so that other team members could make decisions even if i wasn't there that was more complicated because how do you chunk down and turn into a written process

how you made a decision about, for example, when to spend more money on advertising. And that was a very complicated thought process to come to that conclusion. And after a few weeks of trying to figure it out, I decided that I was watching the metrics of the sales.

how you made a decision about, for example, when to spend more money on advertising. And that was a very complicated thought process to come to that conclusion. And after a few weeks of trying to figure it out, I decided that I was watching the metrics of the sales.

And I was able to discern that if the sales were decreasing, like over a period of three days, that meant we needed to beef up the advertising. But you need to be able to document, all of these things.

And I was able to discern that if the sales were decreasing, like over a period of three days, that meant we needed to beef up the advertising. But you need to be able to document, all of these things.

And that takes time to be introspective and figure out how it is that you're running this business and get written policies, procedures, training manuals, build a team, train the team, create a company culture that embodies everything that you feel is important, your values and your principles, and have that carried out throughout the organization and And there are just so many aspects.

And that takes time to be introspective and figure out how it is that you're running this business and get written policies, procedures, training manuals, build a team, train the team, create a company culture that embodies everything that you feel is important, your values and your principles, and have that carried out throughout the organization and And there are just so many aspects.

We needed to improve our customer service. We needed to make sure that we were collecting feedback from our customers so that we could provide the level of expectation that they wanted. And because we depended on repeat business, if we didn't keep our customers happy, we wouldn't get that repeat business. So there were so many aspects to it. And we had a team of two or three or four dozen people.

We needed to improve our customer service. We needed to make sure that we were collecting feedback from our customers so that we could provide the level of expectation that they wanted. And because we depended on repeat business, if we didn't keep our customers happy, we wouldn't get that repeat business. So there were so many aspects to it. And we had a team of two or three or four dozen people.

So it wasn't a huge business, but it wasn't real tiny either. And I had the ability to delegate and create processes and systems with our teams. Could you share some specific examples where you built a system for yourself? There are many examples. I'm trying to pull the one that would be the most relevant.

So it wasn't a huge business, but it wasn't real tiny either. And I had the ability to delegate and create processes and systems with our teams. Could you share some specific examples where you built a system for yourself? There are many examples. I'm trying to pull the one that would be the most relevant.

And I think one thing that might be relatable is that our business involved taking reservations for our air service over the phone. So we had reservations agents who would answer the phone and take a booking by using our in-house computer reservation system. And No booking was taken without somebody being on the phone to take that booking.

And I think one thing that might be relatable is that our business involved taking reservations for our air service over the phone. So we had reservations agents who would answer the phone and take a booking by using our in-house computer reservation system. And No booking was taken without somebody being on the phone to take that booking.

So as time went on, we were realizing that this was not a very efficient system and we invested a huge amount of money and almost two years to develop an automated reservation system. And that system, once we pulled the trigger on it and it went live, it was able to take the bookings 24-7 without any of our reservation agents talking on the phone at all.

So as time went on, we were realizing that this was not a very efficient system and we invested a huge amount of money and almost two years to develop an automated reservation system. And that system, once we pulled the trigger on it and it went live, it was able to take the bookings 24-7 without any of our reservation agents talking on the phone at all.