Rand Fishkin

Those are the true challenges of a software-based business, and they are not apparent to you when you are searching out that problem as a consultant.

So I would...

I would caution folks to think, hey, we have identified this pain point.

There's only crappy software today that solves it or there's nothing that solves this pain point.

And we know a bunch of people in this space.

Let's build the software to do it.

Just be prepared for the fact that you have identified the tip of an iceberg, not the iceberg itself.

I think we were at 30, was it 39 million, 39.3, something around there.

So in a self-service SaaS business, one of the challenges with, um, monthly churn rate is that you...

That is gross.

So one of the challenges with monthly churn rate is that you can 6.3 percent could be a terrible churn rate, but it could also be a pretty decent or even a reasonably good churn rate.

And that is because of how cohorts can work.

So, for example, if I told you.

In paying month one and two, my churn rate is above 40%.

But after that, it drops to below 2%.

Great.

Well, that's great.

Right.

That is absolutely just fine.

Right.