Randy Wootton

So you can imagine with a company like Unilever, they have multiple brands and we counted at the brand level.

It really depends on how the company is structured.

Um, but I would say it's in the range of, of, of

Every company has a couple of brands.

Yeah.

I won't comment publicly, but it's you're in the order of magnitude.

What I would say the opportunity for enterprise sales is, as you know, is when we go into a large company, um,

You get in with one organization and the opportunities expand.

And so enterprise sales is about landing the big logo, but it's the expansion.

And especially for a workflow automation tool, its value is realized when you have the entire division, the entire marketing division working on it.

Yeah.

Again, can't comment publicly.

What I would say is that what we are focused on is large enterprise customers who are buying the new capability, the content marketing platform, and we have great net retention in that, in that segment.

There are some smaller midsize customers, uh, that we have, uh,

as we've evolved the company are, are, are working with and we perhaps have more churn in that segment than you would, you might expect.

Well, I think your general sense of enterprise software are different than mid-market, right?

So, enterprise software, I think expectation of 80%, 90% retention is totally reasonable.

It's long-term contracts.

As we said, you're making these big commitments.

With the mid-market space, what you struggle with is…