Ray Addison

I'm Ray Addison, and this week we're going behind the scenes during a critical moment in Reform's local elections campaign.

Good luck.

Thank you very much.

Thank you.

Over the next few days, two big questions will be answered.

Which party has managed to field the most candidates for May 7th?

And what slogan Reform will use to turn the vote into a direct referendum on Keir Starmer's leadership?

Vote Reform on May 7th.

Get it, Starmer!

With a net approval rating stuck at about minus 49, Zakir Starmer has become one of the most unpopular prime ministers in living memory.

Despite promising stability, instead he's cut winter fuel payments for pensioners, hammered small businesses and working families with tax rises, and shown weakness abroad, damaging Britain's defences.

This is not Winston Churchill that we're dealing with.

Now, with election day fast approaching, reform is clear.

Starmer has to go.

We begin on Wednesday the 8th of April in Welling, a town in the outer London borough of Bexley, a long-standing Conservative stronghold.

Hello there.

Hey, you all right?

I'm doing well, mate.

How are you?

On the High Street, Nigel Farage is meeting voters face-to-face.